What Is the Flamingo Estate, Which Allegedly Served an Inspiration for Meghan Markle’s American Riviera Orchard?

Published 04/09/2024, 4:17 AM EDT

Apart from her role as a Duchess advocating for social causes and charitable endeavors, Meghan Markle also harbors a creative side. While she may no longer be actively involved in the entertainment industry to display her creativity in that niche, it often manifests in her selection of brand ideas. Whether it was her blog, The Tig, which she initiated during her acting career, or her recently launched brand, American Riviera Orchard, Markle has always woven a creative thread through her brand choices.

As curiosity mounts about how the lifestyle queen will stage her comeback with American Riviera Orchard, there is also intrigue surrounding the alleged inspiration behind the name, Flamingo Estate. 

Significance of Flamingo Estate in Meghan Markle’s new brand

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American Riviera Orchard sprang up out of the blue on March 14, catching everyone off guard. Prior to launching American Riviera Orchard, the Duchess of Sussex was reportedly eyeing a partnership with Flamingo Estate, a brand celebrated among celebrities for its opulent California lifestyle offerings. According to a recent report from Puck, the "inspiration" behind American Riviera Orchard appears to have been drawn from Flamingo Estate, known for its decadent lifestyle accouterments.

As per Puck writer and industry expert Rachel Strugatz, Meghan Markle is not merely drawing inspiration; she has been effectively attempting to replicate Flamingo Estate after a partnership deal went sour. Strugatz also revealed that Markle was in discussions to become an "active partner" in Flamingo Estate, implying she would have access to insider company information. While the brand's original idea remains a mystery, the story behind its name is dear to the Duchess of Sussex. 

American Riviera Orchard: What Is Meghan Markle’s Brand About and Who Is Backing It?

Everyone has been curious about why Meghan Markle chose to think outside the box and settle on such a unique name for her brand's new Instagram handle.

The inspiration behind Meghan Markle's brand's name

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American Riviera Orchard seems to be a shout-out to Santa Barbara, the California city where Meghan Markle and Prince Harry reside with their two kids, Prince Archie and Princess Lilibet. Locals often dub Santa Barbara as the American Riviera, so it is a pretty clever mention. They call it that mainly because of the warm weather and stunning views, kind of like the northern Mediterranean coast, known as the Riviera. Markle's new project even showed off a logo with "Montecito" on it.

As for why the Duchess tossed an "Orchard" into the name, it is still a puzzle. But her initial social media post did leave a few hints. The brand's debut included an Instagram story with Meghan Markle arranging flowers in her Montecito kitchen and posing in a fancy black gown. While the brand's offerings are out there, the inspiration behind its idea is still a matter of debate.

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Meghan Markle Expands Her Product Range for Lifestyle Brand American Riviera Orchard

What do you think about the alleged inspiration behind Meghan Markle’s lifestyle brand? Let us know your thoughts in the comments below!

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Hriddhi Maitra

992 articles

Hriddhi Maitra is a Hollywood News reporter at Netflix Junkie. An enthusiastic movie buff, Hriddhi found her true calling when she worked as a Cinema Content Writer at My Cinema Story while analyzing movies objectively, and offering constructive feedback. Coming from a background where she worked in different niches like finance, food, travel, medicines, automobile, and entertainment, we can safely say she is a jack of all trades.

Edited By: Itti Mahajan

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