Scott Samuel ‘Scooter’ Braun is an American music manager and entrepreneur best known for launching the careers of global music superstars. His discovery of a young Justin Bieber on YouTube in 2006 became the foundation of his immense entertainment empire, SB Projects. This success led to a powerful career spanning artist management, technology investments, and major catalog acquisitions, culminating in the sale of his holding company, Ithaca Holdings, for over a billion.

The estimated wealth accumulated by Scooter Braun throughout his career is substantial, placing him firmly in the ranks of the world's wealthiest entertainment moguls.

According to Celebrity Net Worth, as of late 2025, Scooter Braun's net worth is estimated to be approximately $500 million. This figure is primarily the result of his massive 2021 business acquisition deal and decades of successful talent management and venture investments. His fortune is also bolstered by lucrative early-stage technology investments in companies like Uber, Spotify, and Pinterest, which were later realized in his portfolio.  

Braun's fortune has been built not just through management fees but from lucrative, large-scale business deals.

According to Celebrity Net Worth, Scooter Braun's primary career earnings are derived from commissions on his clients’ staggering commercial successes, but his most significant financial leaps come from owning and flipping assets. The largest single event was the 2021 sale of his company, Ithaca Holdings, to HYBE America, the entertainment group behind BTS, for over a billion. As part of this deal, Braun himself received a substantial cash and stock allotment, further cementing his financial status.

While Braun himself is not a typical product endorser, he is a master at brokering huge endorsement deals for his artists and his companies. His notable success in this area was the early brokering of a promotional partnership between the rapper Ludacris and the Pontiac Solstice sports car worth an estimated million. This early experience set the stage for major brand deals for his clients, such as Justin Bieber's endorsement with Calvin Klein.

Beyond managing top-tier talent, Braun has positioned himself as an astute investor and business builder.

The heart of Scooter Braun's diversified wealth is his investment firm, Ithaca Holdings (now part of HYBE America), and his venture capital partnership, TQ Ventures. Through these entities, Braun has heavily invested in the technology sector, becoming an early investor in high-profile companies like Uber, Spotify, Waze, Dropbox, and Pinterest. His portfolio also includes a significant recent focus on artificial intelligence, with stakes in companies such as OpenAI, Scale AI, and Nvidia, as per Braun’s official website

In addition to tech, Scooter Braun's ventures span media production and real estate. He co-founded Mythos Studios with the founding chairman of Marvel Studios to develop content, and his management company, SB Projects, has produced major film and television projects, including the FX series Dave and the documentary of the Arsenal fan, Bieber, Justin Bieber: Never Say Never, which grossed over million globally.

Scooter Braun's acquisition of Big Machine records for approximately $330 million, primarily for Taylor Swift's masters, was quickly followed by a lucrative resale to Shamrock Capital, reportedly for $405 million. This quick flip netted Braun a significant profit, with some reports estimating a $265 million gain on the masters alone. She declined an equity partnership offer, refusing to be involved in an arrangement that would still financially benefit her former manager.

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Braun has translated his immense success into a portfolio of luxury properties, predominantly in Southern California.

Scooter Braun owns several multimillion-dollar properties, showcasing a taste for expansive, high-end real estate. His current main properties include a sprawling new construction mansion in Brentwood, Los Angeles, which he acquired for $65 million in 2021 shortly after the HYBE deal. He also owns the stunning Spanish-style estate known as Villa Tragara in Montecito, California, which he purchased from Ellen DeGeneres for $36 million in 2022.

Braun maintains a private profile regarding his personal car collection, but he has been known to travel with extreme luxury and convenience. As part of his 2022 divorce settlement, Braun reportedly retained a Gulfstream G450 private jet valued at over $40 million, signifying his preference for high-end, efficient, and private travel options. Scooter Braun's net worth of approximately $500 million is the culmination of a career marked by spotting talent, seizing opportunities, and orchestrating massive corporate transactions, most notably the sale of Ithaca Holdings.

Braun's wealth is rooted in his transition from a talent manager to a major corporate executive and asset investor, notably profiting from the billion-dollar sale of his Ithaca Holdings to HYBE America. 

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