What Is Homecourt? Inside ‘Friends’ Icon Courteney Cox’s Recently Launched Luxury Line of Home Care Collection

Published 01/04/2024, 4:48 AM EST

via Imago

It is by far no secret that Courteney Cox, who popularized Monica Geller from Friends, shares traits of the characters in real life. In her social media posts, fans have watched her channeling her inner cleaning queen. But the actress’s passion for cleanliness goes beyond just sparkling countertops and perfectly folded towels. Two years back, she transformed her love for a tidy into a luxury home care brand Homecourt that elevates everyday cleaning into a pampering experience.

Here is a rundown of everything one needs to know about the brand that one of the most beloved stars launched.

What is Homecourt? 

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Homecourt is not just about removing dirt and dust. It is about creating a sanctuary in the home, a place where one can relax, recharge, and feel their best. Before the launch of this brand in January 2022, Courteney Cox sat down with Women’s Wear Day to talk about it. In the interview, she introduced the company as a “beauty line for the home” instead of the brand that offers home cleaning products.

 

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The Scream star who knows the value of time spent with family and friends wanted a well-cared-for space for everyone. She also told WWD that she had originally planned to create a candle line, but noticed a gap in the home care category. They initially launched three products: hand wash ($30), dish soap($25), and surface cleaner($20).

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In the following months, the brand created a candle ($60), a tote bag ($50) and a room spray ($45). The entire collection has been infused with fine fragrances and skincare-grade ingredients.

How did Courteney Cox come up with the brand idea? 

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During lockdowns, many people, including Cox, spent more time at home than ever before. This naturally led to an increased focus on cleaning and hygiene. While staying safe was important, Cox disliked the constant presence of disinfectant scents like Clorox. So she saw the opportunity to make a brand that combined high-quality cleaning with beautiful designs, sustainability, and luxurious fragrances. The Just Before I Go star joined hands with former WWD staffer and Nécessaire cofounder Nick Axelrod-Welk and former Viktor & Rolf head of marketing Sarah Jahnke to create it.

 

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Though the company has not disclosed revenues in the past two years, the Financial Times reported that they have an international customer base and products sell out fast. So the actress-turned-entrepreneur has been growing her brand that adds a spark of beauty to cleaning homes with the help of friends and partners. In a nutshell, Homecourt has become a favorite among celebrities and everyday people alike.

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What do you think about this brand? Drop your comments below.

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Shikha Arya

2077 articles

Shikha Arya is an experienced entertainment writer at Netflix Junkie, having contributed over 1000 articles to the platform. She holds a Master's degree in English Literature from a prestigious university and has honed her writing skills over three years. Shikha's forte lies in crafting thought-provoking pieces about the lives of pop culture icons.

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