2 Years After Launching Her Private Equity Firm, Kim Kardashian Inks Her First Deal but With a Costly Twist

Published 11/22/2023, 2:41 PM EST

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Over the years, the world has seen Kim Kardashian take up many endeavors. While she may have been focused on her SKIMS empire for the longest time, the reality star forayed into the world of investing just a few years ago. Although she launched her own private equity firm two years ago, the 42-year-old only recently crossed another huge achievement off her list.

After years of figuring out which direction to go in, it seems that the Keeping Up With The Kardashians star inked her first deal. However, in complete Kanye West fashion, she ended up spending a lot of her own money on it.

Kim Kardashian’s private equity firm’s first deal could have been costly

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Kim Kardashian, along with the co-founder Jay Sammons, recently acquired a stake in a condiment brand called Truff. While this is SKKY’s first feather in the cap, the financial terms that the agreement was made on were not disclosed. However, the Business Editor of Axios, Dan Primack noted that the reason the terms were hidden could be because Kardashian and her co-founder paid it all out of their own pockets. If that is so, then the deal would have been indeed costly for the founders.

While the terms were not disclosed, the reason behind choosing Truff was. Shortly after the investment was made public, it was revealed that the deal had come as hot sauce variations were growing in popularity in the US. In a press release from Tuesday, the SKIMS mogul even shared how the brand is exactly “a next-generation brand with a deep, authentic connection with consumers and the potential for ongoing growth,” something they have been looking for.

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Despite being around for a while, it ended up being revealed that the company had not raised enough money for a buyout on its own.

Did Kim Kardashian and Jay Sammons personally fund the SKKY Partner’s deal?

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With someone as famous and rich as Kim Kardashian, it would not be surprising if she did end up splitting the bill for the minor stake in Truff with Jay Sammons. However, with the hot sauce industry to be worth over $5 billion in the next 6 years, it would not be surprising if that is how the deal played out. In fact, with the reality star’s name now etched into the brand, there is a possibility that they will see a growth in the earnings.

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While Truff has been around for almost 7 years, the brand has not been able to reach the same level of popularity as Tabasco. However, with Kim Kardashian now owning a stake in the company, sales are sure to see a slow but steady rise if the star chooses to promote her deal the same way she does her own brands.

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Do you think Kim Kardashian and Jay Sammons invested in Truff from their own pockets? Let us know in the comments below.

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Prathika Prashant

801 articles

Prathika Prashant is an Entertainment Writer and Hollywood News Reporter at Netflix Junkie. Having 150+ articles to her name, her EdTech background helped her explore her love for writing. However, being a singer who can be seen covering her favorite songs in her free time is what truly got her into the glittery world of entertainment.

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