When Meghan Markle steps out, the world takes notice. Remember how her wedding dress sent websites crashing and the endless sellouts from brands like Stella McCartney and the Hiut Denim 3-month wait-list for jeans? It was the Meghan Markle effect at its finest. Most recently, another brand has seen the power of her style. Just when it seemed the world could not get enough, her choice of a gorgeous blouse created a similar ripple effect.

From a sold-out wedding dress to a reported 11,000% sales spike from a simple bracelet, Meghan Markle continues to make fashion history. And now, it is Ralph Lauren who is cashing in on her undeniable influence. 

The Meghan Markle effect very much in full swing and unstoppable. After Meghan Markle flaunted her sleek Ralph Lauren Karen Silk Georgette Blouse at the Time100 Summit in New York, the internet did what it does best—causing a second sellout . Styled under a rich brown Russell silk-linen twill jacket with wide-leg pleated trousers, her look hit every style note. Thanks to a smartly timed restock of the $1490 blouse, Ralph Lauren smartly kept pace with the frenzy.

It was not until she posted a behind-the-scenes Instagram video that the full drama of her flowing silk blouse with cut-out sleeves and breezy silhouette became clear. Styled with on-trend wide-leg pants, the outfit was a flawless mix of classic glamour and modern cool. And, unsurprisingly, shoppers wasted no time. While Markle’s fashion influence remains intact, it appears her effect has not fully extended to every corner of her creative empire. 

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Not all of her recent ventures are taking off with the same level of fervor. In fact, one particular project seems to be facing some unexpected challenges, even as the buzz around it continues to grow.

Meghan Markle’s podcast, Confessions of a Female Founder has hit an unexpected wall. As reported by The Sun, her latest episode dropped on Tuesday but failed to enter Apple’s Top 200 chart. Over on Spotify, UK listeners were tuning into Sleep Cove’s Guided Sleep Meditation & Sleep Hypnosis instead. Despite the hype around her creative projects, Markle’s latest venture is struggling to find its place among top podcasts.

In the episode, Meghan Markle had discussed the challenges of branding her lifestyle company, As Ever, and even spoke about changing its name from American Riviera Orchard, calling the process a “word salad”. Critics were not impressed. Majesty Magazine's commentator Ingrid Seward did not hold back, describing Markle’s podcasts as “deeply dull” and far from “cutting edge.” With listeners tuning out and critics piling on, this marks another bump in Meghan Markle’s bumpy media journey.

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Have you been swept up in the Meghan Markle effect? Let us know in the comments below!