Scooter Braun’s Influence Reportedly Grows as Sydney Sweeney Makes New Career Move

Published 09/04/2026, 10:30 PM EDT

HBO s Season 3 Premiere of Euphoria Sydney Sweeney attends HBO s Season 3 Premiere of Euphoria at TCL Chinese Theater on April 7, 2026 in Los Angeles, California. Photo by: CraSH imageSPACE Los Angeles TCL Chinese Theater California USA Copyright: xCraSHx

Scooter Braun has reportedly gone from boyfriend to advisor for Sydney Sweeney. The Euphoria actress is currently one of the most talented and bankable stars in Hollywood. Alongside her acting career, Sweeney has also ventured into business with her lingerie brand and production company.

Now, Sweeney has made one of the biggest moves of her career by signing with CAA, sending shockwaves through the entertainment industry. That is a huge shift for the actress. And, it seems the process may have had someone working behind the scenes, too.

Has Scooter Braun influenced a shift in Sydney Sweeney’s career?

A Puck article by Matthew Belloni shared the news of Sydney Sweeney signing with CAA, while also reporting that Scooter Braun may have had a hand in making it happen. Belloni reported that the businessman may have been involved in getting Sweeney for a meeting with CAA’s Kevin Huvane that led to the sigining. Braun is also reportedly becoming more involved in Sweeney’s career and has even pushed her toward endorsement deals with companies he is involved with.

The actress is also reportedly taking advice from Braun on her PR strategy. However, Sweeney and Braun are yet to comment on the reports. While rumors of Braun’s involvement in Sweeney’s career have not been confirmed, the actress is making some big career moves.

via Imago

She was previously with Paradigm Talent Agency early in her career, where she was represented by Jennifer Millar. However, when Millar left the agency for management at Brillstein Entertainment Partners, Sweeney followed her. Meanwhile, Paradigm Talent Agency handled the actress’s brand endorsements and partnerships. Now, she has moved to CAA owing to Braun's influence as per PUCK, which represents some of Hollywood’s biggest stars, including Scarlett Johansson, Zendaya, and Nicole Kidman. 

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While the actress has a busy year ahead, with several projects lined up, she is also in talks for the next James Bond movie.

Sydney Sweeney gets endorsed for James Bond

Sydney Sweeney believes that she could be a good spy. The actress made headlines when celebrities and fans alike endorsed her as the perfect addition as the Bond girl to the James Bond franchise. However, Sweeney dismissed the rumors while adding that she would have more fun as the 007.

"Depends on the script. I think I'd have more fun as James Bond,” she told Variety.

via Imago

Now, Sweeney as James Bond would certainly be an intriguing premise. However, there is no official update on the casting yet, as Amazon MGM Studios continues its search for the right actor to play 007 after Daniel Craig’s exit. Until then, it will be interesting to see what career move Sweeney makes next.

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What do you think about the rumors involving Sydney Sweeney and Scooter Braun? Let us know in the comments.

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Pritha Debroy

1166 articles

Pritha Debroy is an Entertainment writer at NetflixJunkie who can seamlessly switch between breaking down an NBA play and obsessing over the latest K-drama twist. She has written over 3,400 NBA and NFL articles, but her true joy lies in diving into Netflix’s trendiest shows—unpacking themes, stories, and yes, the occasional celebrity chaos. When she is not writing, you’ll find her devouring thrillers (anything by Freida McFadden is an instant yes), revisiting comfort classics like 10 Things I Hate About You and 27 Dresses, or hunting for her next binge-worthy series.

Edited By: Aliza Siddiqui

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