Ryan Reynolds has turned advertising into its own genre, turning brands like Aviation Gin, Mint Mobile, and Deadpool-aligned ventures into viral, meme-heavy spectacles that feel more like comedy specials than commercials. With self-aware humor, meta-jokes, and celebrity-driven stunts, his campaigns have redefined how stars plug products, blending entertainment and promotion into a single, shareable experience.

Now, he is taking that same playbook into the world of home internet, teaming up with a new kind of lifestyle icon.

Ryan Reynolds has recruited Japanese tidying legend Marie Kondo for a fresh Mint Mobile campaign that reframes cutting the cord as an act of joy, not just savings. The new spot, unveiled Tuesday, pits the simplicity-loving home-organisation guru alongside Reynolds as they aim at the confusing, high-priced bundles that long-time cable and internet providers often market as deals. 

In the ad, Mint’s new $45 monthly bundle does the heavy lifting, wrapping together 5G-powered home internet and unlimited wireless service into a single, low-maintenance package. The pitch leans into transparency: one clear price, no hidden promotions, and a five-year guarantee that this base rate will not quietly inflate, positioning Mint as the disciplined alternative to the slow creep that many customers have come to expect from big-brand bills. 

Beyond the price tag, the campaign leans on Ryan Reynolds’s knack for turning corporate messaging into something that feels almost like a sketch, with Kondo reprising her role as a cultural shorthand for order and calm. 

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While Reynolds brings joy to everyday bills through this partnership, things are not exactly 'tidy' back home, as Blake Lively is facing intense public scrutiny.

Blake Lively has come under renewed scrutiny in Hollywood after a judge dismissed most of the claims in her lawsuit against actor and director Justin Baldoni, related to the 2024 film It Ends With Us. The ruling, which spared Baldoni on key allegations including s***** harassment and defamation on procedural grounds, was seen as a major setback for Lively’s legal strategy and public image.

It also brought intense attention back to a private letter she had sent to the Producers Guild of America, portions of which have since circulated online and drawn mockery for their tone, length, and perceived overreach. In the wake of the decision, some industry insiders and commenters have framed the episode as an embarrassing misstep, complicating Lively’s standing amid a case that was already being framed as celebrity-driven drama. 

That backlash has, in turn, drawn attention to Ryan Reynolds, who has been a staunch public backer of his wife throughout the dispute, defending her right to speak out and calling for workplaces free of harassment and retaliation. Now, as he positions himself as the cheerful pitchman for Mint Mobile’s new home-internet bundle, the contrast is stark as he and Lively are being scrutinised in the courtroom and the gossip columns.

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What do you think about Ryan Reynolds recruiting Marie Kondo for Mint Mobile? Let us know in the comments.