Theatres are being stretched thin in the 21st century, but films are stretching their successes instead. Only a full month into 2026, Rachel McAdams has already walked her Walk of Fame, and now, she and the new thriller Send Help have steadily walked up the gross statistics chart, with an opening weekend size not yet seen.

What initially seems to be a dark, humorous, and escalating commentary on workplace gender dynamics has quickly turned into 2026's most potential cinematic project. 

Sam Raimi's much-anticipated first R-rated installation after almost 25 years dropped on January 30, 2026. Since then, the film has accumulated $20 million domestically, in its opening weekend alone, making it the biggest opening of the year so far. Comparing it to the films that have grossed the most so far, such as Paramount's Primate, which earned over $25 million, and Sony's 28 Years Later: the Bone Temple (over $23 million), both domestically, Send Help can now easily exceed its $20 million in the coming weeks. 

The film has exceeded its initial projections of $14 million to $17 million. Rachel McAdams and Dylan O'Brien's erratic employee-employer dynamic against the backdrop of the middle of nowhere is a pleasant break from the softer themes the pair had been portraying before Send Help. 

'Send Help' 2026: Cast, Plot, Release Date, And All We Know About Sam Raimi's Upcoming Thriller

Sam Raimi, on the other hand, only dons his cape of psychological, violent, and satisfactorily orchestrated thrillers, once again. 

Rachel McAdams and Dylan O'Brien are both the very faces of all the 2000s rage. However, the brains behind Send Help, Sam Raimi, is no less of a pop culture phenomenon himself. His Hollywood roster ranges from the trend-setting Marvel's own marvel, the Spiderman Trilogy, to his own eruption onto the scene, the Evil Dead trilogy. With these alone, Raimi had dominated roughly 15 years of the era, becoming a major part of the population's interest in the day. 

The dark humor paired with vibrant, ludicrous character movements is safely a Sam Raimi trademark that he has carried into Send Help. As Raimi laments over not getting to dip his feet into the DC Universe, his recent psychological thriller faces a success that might just become another one of his identifiers. 

Did you catch Sam Raimi's Send Help, perhaps, contribute to its ever-growing gross-mark? Let us know in the comments below!