On the Launch of Florence by Mills Fragrance, Millie Bobby Brown Reveals Why She Hated Wearing Perfumes

Published 08/15/2023, 3:16 AM EDT

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The Gen-Z inspiration is back in town! Millie Bobby Brown has turned the internet upside down with her major announcement. After weeks of dropping tiny hints, she launched a new Florence by Mills product. The actress recently revealed the first look of the fragrance through her enchanting photoshoots. Named “Wildy Me.” this product is the very essence of the teen superstar herself who has been channeling her untamed self for some time now. On this celebratory occasion, she opened up about the zero role of fragrance in her life until now.

In her latest interview with Allure, Millie Bobby Brown disclosed she was not a big fan of perfumes. Chatting over the video call, the young actor said she never found something that fit her natural lifestyle. So she made it herself with her vegan brand, Florence by Mills. But it took two long years to find the perfect fragrance she always wanted.

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“It really interested me to make something less focused on fragrance and more on personal auras and what suits an individual,” added Brown. The 19-year-old explained how she wanted the scent to be nostalgic and to evoke memories that connect with a specific place. According to her, this product will illuminate the thoughts of the wearer, making them feel comfortable creating an aroma of freshness.

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The brand made it with natural ingredients like sandalwood, bergamot, sage, and florals. Therefore, this first-ever fragrance will make everyone fall in love with it, just like the Netflix star.

Wildy Me is now the signature scent of Millie Bobby Brown 

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In the same interview, Allure also asked the Enola Holmes star, “Rotating fragrance wardrobe or signature scent?”. In her response, she revealed she has always chosen body oils, body wash, and body cream over fragrance. However, when they made this scent, Brown’s whole perspective on perfumes changed and she loved it.

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Now, the actress is sharing that signature scent with the rest of the world thanks to her multi-hyphenate brand, Florence by Mills. Currently, Wildly Me is not available for purchase, but the company has opened a waitlist that her fans can join.

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What do you think about her new product? Drop your comments below.

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Shikha Arya

2077 articles

Shikha Arya is an experienced entertainment writer at Netflix Junkie, having contributed over 1000 articles to the platform. She holds a Master's degree in English Literature from a prestigious university and has honed her writing skills over three years. Shikha's forte lies in crafting thought-provoking pieces about the lives of pop culture icons.

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