At this point, Meghan Markle’s As Ever could launch a jar of air and still break the internet. Every drop feels like a royal event disguised as pantry goals, sending fans into online frenzies and shopping carts into cardiac arrest. But even in a world of limited editions and Montecito-level branding, the road from launch to delivery can have a few unexpected potholes.

While As Ever had fans picturing brunch tables worthy of a Vogue shoot, the launch tripped harder than a royal in stilettos, leaving inboxes flooded with apologies and freebie promises.

The highly anticipated apricot spread had buyers ready to crown it summer’s must-have. But after a June 20 oversell, As Ever hit pause and sent apologetic emails explaining orders could not be fulfilled due to high demand. To soften the blow, Meghan Markle’s team offered refunds and a promise: affected customers will get a free jar once restocks arrive. Some fans clapped for her swift damage control, while others groaned over yet another fulfillment fumble.

This marks As Ever’s second stumble since Meghan Markle rebranded from American Riviera Orchard. Back in April, its limited-edition honey vanished so fast that even royal bees would have struggled to keep up. The brand issued apologies then too, turning what could have been PR disasters into sweet comebacks. Still, critics wonder if unprecedented demand is starting to sound more like a catchphrase than an explanation. For loyalists, though, the allure of Montecito luxury remains intact.

Meghan Markle Hits Resume on As Ever Products One Week After Stepping Back

While As Ever was still recovering from its fulfillment hiccups, Meghan Markle popped the cork on her next launch, only to stir a debate far louder than clinking wine glasses.

The timing of Meghan Markle’s debut rosé wine stirred up controversy, launching on Princess Diana’s birthday. Royal expert Kinsey Schofield told The Sun it felt “borderline cruel” given Diana’s tragic death in a car crash involving alcohol. While some chalked it up to bad luck, others questioned Meghan Markle’s branding choices. Yet controversy did little to dampen sales: the $30 Napa rosé sold out in an hour, proving As Ever’s customers are as loyal as any royal subject.

With every As Ever product currently out of stock, Meghan Markle’s rebranded lifestyle venture is thriving despite its bumps. Plans for sparkling wines and other varietals are reportedly brewing, but critics argue her success hinges on leveraging her Sussex title for fame and fortune. Still, fans say Meghan Markle is reshaping luxury living, one sellout at a time. Empire builder or headline magnet, she is keeping both Montecito and the internet buzzing.

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What are your thoughts on Meghan Markle’s As Ever delivery drama? Smart branding or a royal-sized recipe for trouble? Let us know in the comments below.