“More Freedom” - Florence Pugh on Having Full Control Over Yelena Belova Thanks to Kevin Feige

Published 11/04/2026, 10:21 PM CST

October 28, 2019, Hollywood, CA, USA: Florence Pugh stars in the movie Little Women Hollywood USA - ZUMAg203 20191028_zap_g203_033

Florence Pugh says Kevin Feige gave her the creative freedom to shape Yelena Belova into the character fans know in the Marvel Cinematic Universe. The remarks came while the actor rewatched scenes from her career, including Little Women and Dune: Part Two, and looked back on how each role came together. An evening of cooking dinner turned into the origin story of a character who nearly went in a different direction.

As most characters are born in script meetings, Yelena Belova was nearly born boring, until a pot of dinner and one accent changed everything.

Kevin Feige gave Florence Pugh room to reshape Yelena Belova in Black Widow

Kevin Feige let Florence Pugh shape Yelena Belova her way. Pugh debuted the role in Black Widow in 2021. She returned in Hawkeye and Thunderbolts. She also appeared in Spider-Man: Brand New Day.

“I had more freedom in creating lines, moments,” Pugh said.

She then added, “And it’s just so fascinating when you’re building a character and you’re given the space to,” which shows the trust Feige placed in her.

July 29, 2026, Los Angeles, California, USA: LOS ANGELES - JUL 27: Kevin Feige at the Spider-Man: Brand New Day LA Premiere at the Dolby Theater on July 27, 2026 in Los Angeles, CA Los Angeles USA - ZUMAb170 20260729_aap_b170_085 Copyright: xKayxBlakex

During rehearsals, Pugh read Yelena in an English accent, and the character came across as miserable. A Russian accent tried at home over dinner suddenly made Yelena funny and dry. Pugh pitched the change to director Cate Shortland, and phone videos sent to Feige earned quick approval. That trust now has a payoff, since Feige hinted to Vanity Fair that Yelena will anchor the ensemble film Avengers: Doomsday this December.

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While Yelena needed a Russian accent to find her voice, Pugh needs something simpler to do her best work, and that is a set without any chaos.

Florence Pugh explains why calm sets matter

Florence Pugh told Vanity Fair that she dislikes messy sets and wants people to come to work and appreciate the luxury of doing it. She explained that moods shift on set when someone blocks that, which leaves people feeling uncared for. The remarks appear alongside East of Eden, the seven-episode Netflix limited series that premiered on October 1, where she plays Cathy Ames.

Credits: Imago

Pugh values stability in her personal life, too. She described her relationship with Finn Cole as steady and safe, a contrast to the complicated women she gravitates toward playing on screen. That interest makes Cathy Ames a natural fit, especially since Zoe Kazan spent years building East of Eden around her perspective. Pugh also enjoys defending her characters, flaws and all. That instinct came in handy with Yelena Belova, as Kevin Feige gave her the creative freedom to shape the character’s quirks and steer her toward the Marvel Cinematic Universe’s funniest moments.

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What are your thoughts on Florence Pugh shaping Yelena Belova her way? Let us know in the comments.

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Shraddha Priyadarshi

2326 articles

Shraddha is a content chameleon with 3 years of experience, expertly juggling entertainment and non-entertainment writing, from scriptwriting to reporting. Having a portfolio of over 2,000 articles, she has covered everything from Hollywood’s glitzy drama to the latest pop culture trends. With a knack for telling stories that keep readers hooked, Shraddha thrives on dissecting celebrity scandals and cultural moments.

Edited By: Itti Mahajan

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