Millie Bobby Brown Reveals the Exciting Reason Behind Launching Fragrance Line to Her $1.7 Million Beauty Brand

Published 01/13/2024, 10:51 PM EST

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Millie Bobby Brown is not a new face in the beauty industry anymore. The young superstar has built an empire for herself in this realm with Florence by Mills. But the Gen-Z brand she designed specifically with teen skin in mind has expanded massively over the years. From skincare to makeup to apparel, it has continuously added new lines. In September 2023, the actress ventured into the world of fragrance and launched Wildly Me Eau De Toilette.

While this scent has become a favorite among the flo fam in the past months, the founder has revealed the exciting reason behind her foray into this category.

Millie Bobby Brown spills the beans on the fragrance launch

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Shop GMA recently announced on Instagram that Florence by Mills fragrance can be purchased through Ulta now. To celebrate this moment, they rolled out a video of the brand’s founder, who revealed the reason behind this endeavor. Millie Bobby Brown said she had already dipped her toes in haircare, skincare, and beauty, so it was “the next step to take”. But also because it was her first fragrance, and she wanted her fans to join her on this ride.

 

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She continued to explain how Wildly Me smells differently to every person because of the natural ingredients. “We have cedarwood and sandalwood, lavender, wisteria, so all of those good florals in there too,” Brown added. The Enola Holmes star has discovered something that perfectly matches her aura and she has loved it forever. 

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While the teen shared her insight on this scent, she also shared on her social media handle the wonderful impact her brand’s products have had on the skins of buyers.

Florence by Mills is a savior for acne-prone skin

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Florence by Mills recently posted before and after skin transformation pictures of a user named Savanna. The first part showed her face filled with acne and blemishes. But two weeks after using the brand’s Spot A Spot Exfoliating Acne Solution, her skin got much better and clearer. Millie Bobby Brown shared the same post on her story feeling proud of how their products have worked wonders for people. “Love our new acne solution so much! Gentle on skin but gives AMAZING results,” she wrote.

Not only does the brand help people overcome these skin issues, but it also has been the savior for Brown’s teen skin. On several occasions, she has called it for help to save her skin because it brings results in only a short period. In a nutshell, her brand Florence by Mills more than a business is a personal victory for Brown.

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What do you think about her fragrance launch? Drop your comments below!

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Shikha Arya

2077 articles

Shikha Arya is an experienced entertainment writer at Netflix Junkie, having contributed over 1000 articles to the platform. She holds a Master's degree in English Literature from a prestigious university and has honed her writing skills over three years. Shikha's forte lies in crafting thought-provoking pieces about the lives of pop culture icons.

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