Millie Bobby Brown’s Fashion Line Speaks to Every Girl - And Her Message Hits Home

Published 07/31/2025, 9:09 PM EDT

Millie Bobby Brown has never been one to color inside the lines, not on screen and certainly not in business. From delivering chilling performances in Stranger Things to building a full-fledged brand empire before legal adulthood, Brown has proven she is more than just Eleven. One of her most beloved ventures, Florence by Mills, has won over fans with its cruelty-free formulas, playful packaging, and that rarest of all things in beauty, actual relatability. It felt personal already, and then it got even more emotional.

Her recent heartfelt letter to fans was not a PR move, it was a beautifully raw confession that struck a chord everywhere.

Millie Bobby Brown reveals the true purpose behind Florence by Millls

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Millie Bobby Brown has revealed the emotional foundation behind her latest venture, Florence by Mills Fashion, in a letter penned straight from her notes app and shared to her Instagram story. According to Brown, the collection was created “to grow with you and help you love your body every step of the way.” In a moment of reflection, she shared, “I often get asked where my confidence comes from,” prompting her to revisit her own journey toward body acceptance and self-love, one she now hopes to pass on through Florence by Mills. 

Brown emphasized that there are “no rules, restrictions, or fashion faux pas,” and stressed that the brand “doesn’t take itself too seriously.” Her aim is to encourage people “to show up unapologetically as themselves,” and she concluded with the message, “because you deserve to feel comfy inside and out.” With that, Brown made it clear that her fashion line is stitched with self-love, not just style.

Is Eleven Actually Vecna’s Daughter? 'Stranger Things' Fans Go Wild With Shocking Theories as Season 5 Looms

Body positivity is hard to come by for young girls, especially when you grow up under the microscope of Hollywood, but Millie Bobby Brown has not only defied the noise, she is now turning that strength into something others can grow from, too.

How Millie Bobby Brown slays body positivity

Millie Bobby Brown may slay monsters as Eleven or outwit grown men as Enola Holmes, but her toughest battle has always taken place off-screen. In an industry where scrutiny is currency, Brown has grown up with critics who seemed more interested in her body than her talent. From being judged for developing "too early" to being called “too grown” by tabloids, she has faced relentless commentary despite, ironically, being objectively beautiful. Somehow, she emerged even more radiant, and bolder.

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Rather than retreating, Brown has transformed her experience into a mission whether it be when she is wearing red Florence by Mills tank tops or behind the screen. With Florence by Mills, she gives girls more than just lip gloss; she gives them permission to feel good in their own skin. From candid social media posts to interviews where she calls out body-shaming, Brown has become the Gen Z icon of self-acceptance, no hefty glow-up required. 

Millie Bobby Brown Shares Her On-Set Secret to Staying "fueled, focused & fully hydrated"

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Has Millie Bobby Brown helped you with body positivity? Let us know in the comments down below!

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Iffat Siddiqui

449 articles

Iffat is an Entertainment Journalist at Netflix Junkie. A word wizard, she had the sorting hat smoke at the seams owing to her excellence in everything Hollywood and cinema until it finally declared that she belonged to the Royals, specifically Meghan Markle. Boasting over 300 articles (and counting), each one tastefully infused with the right mix of facts, wit, opinion, and essentially everything to make a perfect pop culture piece, she is the epitome of a trustworthy entertainment journalist.

Edited By: Aliza Siddiqui

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