Meghan Markle’s Brand Aspiration Receives High Praise from American Businesswoman, Martha Stewart

Published 03/22/2024, 11:52 PM EDT

The struggles and efforts of women to make big names and empower themselves lie at the heart of the contemporary age. With the increasing lean on curating business models solely led by women, the scenario of corporate is shifting with each passing moment. Changing the narrative is Meghan Markle, whose love language for womanhood often speaks in the form of charities. With the hard launch of her lifestyle brand, she has been marching locksteps with Martha Stewart.

As a newcomer to the lifestyle brand arena, it is justified that Markle has an eye for big brains. Following this, Stewart's acknowledgment from the Duchess was met with delight, along with a touch of guidance for her fellow entrepreneur.

Martha Stewart expresses pleasure for Meghan Markle’s brand aspiration

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Approximately a week ago, an Instagram profile was launched for Meghan Markle's enigmatic venture, American Riviera Orchard. With a 16-second-long promo clip, the video drew parallels with luxury lifestyle influencers like Martha Stewart and Nigella Lawson to highlight the dual roles of a mother and wife. Therefore, when Stewart recently attended the Nassau Paradise Wine and Food Festival and was questioned by Extra about her reaction to Markle's mention, she could not resist acknowledging that she felt "flattered."

Both Extra and Stewart were attending the food festival at Atlantis Paradise Island where Stewart further informed that she just came across the mention that day itself and was completely delighted with Markle’s comments. As Extra also asked the seasoned businesswoman to give some tips to Markle, Stewart said, “Produce good products that work and will help the homemaker have a nicer life”. For Stewart, the aim of creating a lifestyle brand is “all about” achieving that. 

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As Markle navigates the world of lifestyle brands, drawing inspiration from figures like Martha Stewart and Nigella Lawson, her commitment to her own brand becomes evident. Consequently, even in choosing the brand's name, she has done so with careful consideration and purpose.

Why did Meghan Markle choose American Riviera Orchard as the brand name?

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On March 14, the Duchess of Sussex officially launched a new Instagram account to socially inaugurate her new lifestyle brand, American Riviera Orchard. The mysterious venture amassed several thousand followers within days with only an initial promo video, a featured logo, a bio, and a link to the waiting list of the website. Following this, a source close to Markle told PEOPLE that the reason she chose the name is that the Duchess believes it to be the “perfect” fit to set the nod of authenticity.

The source also said that the brand “will reflect everything that she loves- family, cooking, entertaining, and home decor”. The insider even let slip that the Duchess has been impatiently waiting for “the website to launch” and is personally very “excited” about the “latest personal venture”. As this website has emerged from her desire to share "her style and the things she loves," with her account boasting 562K followers, it appears that not only Martha Stewart but also those seeking her lifestyle have found delight.

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What do you think of Martha Stewart's response towards Meghan Markle's aspiration for a lifestyle brand like hers? Let us know in the comments below!

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Anushka Bhattacharya

569 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

Edited By: Itti Mahajan

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