Meghan Markle Unveils Latest Luxury Addition to As Ever Meant for “Sharing, Gifting, Savoring” - All About It

Published 10/05/2025, 1:57 PM EDT

In a world where luxury and purpose often intersect, Meghan Markle has consistently carved a place for herself, combining luxury with intentionality. From her early days in Hollywood to her high-profile philanthropic endeavors, she has embraced projects that resonate beyond mere aesthetics, focusing on meaningful experiences and thoughtful impact. Continuing this trend again, the Duchess of Sussex has unveiled the latest addition to her lifestyle brand, As Ever, designed with a distinctive ethos.

This new offering is not just about luxury for the sake of indulgence; it embodies connection, generosity, and lighter living, inviting admirers to partake in a masterfully curated experience.

Meghan Markle’s As Ever adds new product suitable for myriad everyday experiences

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Meghan Markle has added a sparkling new addition to her lifestyle brand, As Ever, unveiling her first-ever Sauvignon Blanc wine. Sharing the news on Instagram over the weekend, the duchess's label captioned the post, “We’re back…and we brought a friend,” introducing the new product in discussion alongside the return of their beloved apricot spread and orange marmalade. As Ever has described the new beverage as bright and balanced, with citrus notes crafted for everyday dinners and celebratory gatherings, making it an appropriate pick for “sharing, gifting, and savoring.”

The new As Ever Sauvignon Blanc is priced at $90 for a set of three bottles and continues Meghan Markle’s focus on luxury with a thoughtful touch. Building on the success of her rosé wine, this addition is said to capture the elegance of various wine regions. There is no doubt, therefore, that the Suits alum's supporters must have already placed many orders for the same. Meanwhile, a product launch was not the only activity Markle partook in this weekend.

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Meghan Markle traded the intensity of running As Ever to be at a revered social gathering and in the presence of acclaimed industry names. 

Pretty in Paris: Meghan Markle edition

Meghan Markle made a stylish appearance at Paris Fashion Week on Saturday, attending the Balenciaga show to support fashion designer Pierpaolo Piccioli. It marked her first visit to the fashion spectacle in over a decade. Markle, 44, donned a chic white ensemble from the creative director’s latest collection, pairing wide-leg trousers with a matching blazer, black pointed-toe heels, and a slicked-back bun for the event. She was seen greeting Vogue’s Anna Wintour and filmmaker Baz Luhrmann at the star-studded event.

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To say the least, Meghan Markle appears to have successfully capped off a busy weekend, seamlessly balancing her role as a lifestyle entrepreneur with high-profile public appearances. From launching her first Sauvignon Blanc for As Ever to attending Paris Fashion Week in a chic ensemble, she demonstrated her knack for blending purpose and style. Whether through curated products or engaging with the world of fashion and culture, Markle continues to inspire with elegance and intention, showing that a thoughtfully lived life can leave a lasting impression in every sphere.

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What are your thoughts on Meghan Markle’s new product launch? Let us know in the comments.

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Seema Sinha

432 articles

Seema Sinha is a journalist at Netflix Junkie, covering the celebrity culture and global cinema beats. With three years of experience at major Hollywood media verticals, she filters real news from the gossip and buzz. Her core focus is on pop culture narratives surrounding musicians—primarily Taylor Swift—with her reporting striking a fine balance between human insight and editorial clarity.

Edited By: Hriddhi Maitra

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