The world has often watched Meghan Markle navigate the gilded maze of royal life, scripting her narrative with a sparkle worthy of Windsor and a wit that could match any Sussex side-eye. As ever, Meghan Markle has balanced palatial expectations and paparazzi flashes with her signature grace. Now, hot on the heels of her birthday, the Duchess finds herself orchestrating another act, one uncorked with even greater panache and a toast to sunny California dreams.

When the Duchess of Sussex uncorks a new venture, the world cannot help but lean in like they are witnessing a royal toast in slow motion.

Meghan Markle had officially christened a new vintage under her lifestyle brand, As Ever: the 2024 Napa Valley rosé. Launched on July 1, 2025, the Duchess indulged herself with a bottle as she carefully choreographed against a flowery backdrop the Instagram unveilings of her new launch, As Ever crested cork and all. Billed as the liquid equivalent of royal mischief, the wine has been described as possessing soft notes of stone fruit and gentle minerality, a blushing tribute to the more sun-drenched side of duchess living.

The 2023 edition sold out in less than an hour, proving that not even the Firm can rival the pull of a Markle-marked bottle. And with this launch, enthusiasts in the US can be ready to channel their inner Montecito, secure a trio of bottles for their next garden fête, but only if they move as quickly as Markle herself at a royal engagement. UK fans, alas, will have to watch from the sidelines with a sympathetic Earl Grey.

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Just as Meghan Markle has redefined royal norms with a wink and a smile, her product offerings invite fans to do the same around their own tables.

The As Ever line is more than a passing toast. Alongside the new Napa Valley rosé, the Duchess of Sussex has orchestrated a catalogue offering a bountiful basket of lifestyle wares: jams, herbal teas, flower-dusted cookies, and even shortbread mixes. Each product is wrapped in the kind of charm that harks back to her days as a tastemaker on The Tig—crafted with the promise of simple pleasures, family stories, and just a hint of California rebellion. As Ever stands as Meghan Markle's signature stamp, where timeless elegance meets a wayward twist, pouring personality into every thoughtfully crafted, royally brushed detail.

In classic Meghan Markle fashion, the brand’s birthday-themed launch playfully sidestepped tradition by serving a cheers a day after her official celebration. While the royal commentators speculate about tiaras and Netflix deal unplugs, Meghan Markle simply pours another glass and raises it, as ever, to finding joy beyond palace gates. This is her vision—one not just for her, but for anyone inclined to lift a glass to sunsets, serendipity, and a bit of Markle magic.

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Have you bought your own bottle of Meghan Markle's As ever stamped corked Napa Valley rosé? Let us know in the comments below!