It began not with royal fanfare but with jars of strawberry jam glinting in sunlight, tiny vessels of Meghan Markle’s As Ever vision, blending artisanal charm with California elegance, captivating celebrities and fans alike, selling out almost instantly, and turning a simple preserve into a spectacle of ambition and curiosity; legal hurdles, trademark disputes, and cybersquatting added layers of intrigue, while product expansion teased teas, shortbreads, and rosé, now, the Duchess, with her As Ever, finds herself at the center of internet chaos.

Meghan Markle’s latest As Ever shortbread reveal turned into an unexpected online frenzy when she posted a video on Instagram story showing her cookies fresh from the oven, beautifully decorated with edible flowers, only for viewers to notice a bug crawling across the rusted baking sheet and among the treats. Social media erupted with disgust and disbelief as fans dissected every frame, critiquing the presentation and questioning kitchen hygiene.

Meghan Markle posted another Instagram photo of her As Ever cookies fresh from the oven, displayed on a baking sheet that appeared far from clean, with crumbs and smudges revealing neglect. Edible flowers adorned the corners, but they did little to conceal the grime. However, it was the presence of a bug crawling among the treats that truly captured attention, leaving fans shocked and sparking widespread disgust over the presentation.

Meghan Markle's Netflix Show 'With Love, Meghan,' Returns For Season 2: Release Date, Trailer and All About it

Fans who once lined up for Meghan Markle’s As Ever products, are now recoiling in shock as the Duchess’s latest cookie post sparks disbelief and social media uproar.

Fans started flooding X’s comment sections, reacting in disgust as they watched a bug crawl across flower-topped As Ever shortbread cookies on a visibly dirty baking sheet. Observers also noticed that one cookie had been removed, dipped into tea, and placed back among the uneaten treats, amplifying concerns about hygiene and presentation. The combination of the crawling insect, returned bite, and unclean surface turned the display into a widely discussed moment, leaving followers questioning the Duchess’s kitchen practices.

The flood of comments and ongoing backlash showed no signs of slowing.

Eagle-eyed fans scrutinized every frame, refusing to miss a single detail, and their reactions grew increasingly harsh as Meghan Markle found herself at the center of the backlash over her As Ever shortbread presentation. The critique extended beyond social media, with culinary icon Martha Stewart also weighing in on the brand. Despite the mounting disapproval and the intensity of public outrage, the Duchess’s influence remains resilient, and the firming success of her star continues to rise and remain unstoppable.

Meghan Markle and Kate Middleton in Fresh Royal Rift as Critic Brands Duchess “vicious” Over Netflix Deal

What do you think about the backlash surrounding Meghan Markle and her lifestyle brand? Let us know in the comments below.