Meghan Markle Effect: Heidi Merrick Dress Sold Out in Hours After the Duchess Stunned the Same in a $4500 Worth Outfit

Published 04/13/2024, 5:16 AM EDT

Despite not being a working royal family member, Meghan Markle exudes grace and elegance in almost all her outings. It is her fashion choices that truly captivate, commanding attention and admiration from across the globe. For years, her wardrobe has been a constant source of fascination for tabloids and fashion enthusiasts alike and even to this day, the impact has not diminished. Hence, when the Duchess recently showcased an ensemble valued almost at $4500, it was the Heidi Merrick dress that stole the show.

Within hours of details emerging about that outfit, fans rushed to secure their piece of Markle's style, causing a surge in demand that quickly led to it selling out on the website.

Meghan Markle triggers a flurry of purchases for the Heidi Merrick dress

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On April 12, Meghan Markle and Prince Harry attended the Grand Champions Polo Club for the Royal Salute Polo Challenge benefiting Sentebale. The event brought in several key moments for the fans, including their cozy kiss on stage post the game, and the Duchess’ stunning ensemble suited for the match. Markle's outfit, reportedly totaling $4500, featured Heidi Merrick's Ginger dress in ivory silk and hemp, priced at $515. Even though only a few hours have elapsed since the details came out, the dress is already completely sold out on their official website.

For Markle’s influence, this report speaks for itself, but for fans looking forward to adding the same to their cart, it is undeniably bad news. However, for the rest of the fit, there are still options to explore. Hence, breaking down Markle's fashion equation, she also accessorized with another piece from Heidi Merrick, the $215 Santa Barbara style sunglasses. Complementing the dress were the $750 worth Aquazzura Purist Pump 105 in beige and a Valentino Garavani One Stud Chain-Link Crossbody Bag, retailing at $3,023. 

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Even though the Duchess also incorporated a touch of vintage with Chanel accessories, the standout piece undoubtedly remained the dress that went sold out in mere hours. Despite the disappointment for fans, there is a silver lining to consider, given her upcoming venture.

How can Meghan Markle profit from fashion with her forthcoming venture?

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When Meghan Markle unexpectedly announced her venture, American Riviera Orchard with the curation of an Instagram handle to its name, fans were in a daze for a while. However, soon the fog bore clearance when a source close to the Duchess told PEOPLE how the website would include everything Markle “loves” from cooking, home decor, family, entertainment to styling. Since fashion readily finds a place in the things she loves the most, what if Markle decides to feature her ensembles, offering firsthand insights on her upcoming website?

That way, fans will never really have to travel the extra mile to build her closet differently as the updates will come from the Duchess herself. Moreover, this also could open the option of her transforming the same into a proper fashion blog that archives all her couture explorations from casual to professional. However, whether that possibility will make Markle consider the options is still diabolical, since the venture is yet to make an official debut.

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What do you think of Meghan Markle's Polo charity dress going sold out within minutes of the details coming out? Let us know in the comments below!

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Anushka Bhattacharya

619 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

Edited By: Sakshi Jain

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