Once upon a streaming scroll, a former duchess traded tiaras for tea towels and launched a brand that whispered soft life in cursive. Meghan Markle’s As Ever is not loud; it hums with honey jars, picnic cloths, and Pinterest-board vibes. But do not be fooled by the quiet. With just one caption, equal parts whimsy and wink, she clicked her heels and took the internet somewhere over the product drop rainbow.

As she spun a line from The Wizard of Oz, fans followed the virtual breadcrumbs, clicking, carting, and craving more than just jam.

Meghan Markle just clicked her heels and took fans straight to a pantry wonderland. In a playful nod to The Wizard of Oz, she teased her new As Ever summer drop with a charming caption: “Yummies, and honeys, and fruit spreads, oh my!” a clear spin on the famous chant from the 1939 classic. Just like Dorothy’s enchanted journey, Meghan Markle’s post, with honey jars, orange slices, and a blurred fairytale picnic, felt like a dreamy escape into curated domestic bliss.

Fans followed the yellow brick road straight to checkout. The drop included returning hits like the crepe mix and flower sprinkles, plus two new scene-stealers: a limited-edition orange blossom honey and summery apricot spread, both of which sold out almost instantly. Pantry staples, but elevated with royal flair. The internet did not walk; it sprinted, proving once again that when Meghan Markle dreams in sugar, the crowd comes hungry.

Meghan Markle and Honey: The Buzzing Connection and Its Sweet Journey

As the crowd reached for jars, Meghan Markle reached for the corkscrew, because when the pantry goes viral, the wine must follow.

Meghan Markle’s lifestyle brand, As Ever, just leveled up summer rituals with its second official drop, and it is serving both sweetness and sophistication. The headline item? As Ever rosé, the brand’s first-ever alcoholic offering, arrives July 1 with notes of stone fruit and a hint of minerality. A picnic pour that doubles as a business pivot, the duchess’s venture now toasts to slower days, golden hours, and Instagrammable sipping.

Hospitality is already woven into the brand’s DNA, making the expansion feel less like a surprise and more like a natural next step. Each drop reaffirms that Meghan Markle is not just curating a lifestyle; she is crafting a legacy. This is less royal wave, more business slay, wrapped in ribbon, laced with strategy, and served with a chilled glass of rosé next to not just any honey, but the kind that sells out before you have finished scrolling.

After Selling Out in Minutes, Meghan Markle’s As Ever Returns With Fresh Drops and “delicious surprises”

What are your thoughts on Meghan Markle’s sweetly strategic As Ever drop? Jam-packed genius or just good branding? Let us know in the comments below.