Amid the red carpet glow and incessant headlines, Sydney Sweeney has long appeared to tread a tightrope between classic Hollywood charm and notoriety. From Euphoria's gritty edges to The White Lotus' polished bites, her rise to fame is one for the history books. But recent instances, such as brazen ad campaigns and fashion statements, have not just brought glamour but simultaneously courted controversies. They have raised eyebrows so much as to potentially make Hollywood drift away.

Fame is more than simply about the spotlight, it is about those who can sail through the murky waters of scandalous darkness that follows. Can Sweeney survive the rumors?

Post Emmy night, rumors have been rampant that Hollywood has blacklisted Sydney Sweeney due to her political stance, her brand campaigns, and her public persona. According to news.com.au, a Hollywood insider found Sweeney to be extremely “awkward” backstage at the Emmys, suggesting how the event was “too woke” for the actress. The source also claimed that Sweeney experienced a decline in her popularity due to the political climate and informed that though she was selected to give an award, backstage, she appeared a little misplaced, "looking a little lost," and less socially friendly than she normally is. 

The insider told news.com.au that there are rumors that some of her friends and peers are backing away from the friend circle, citing the "too much controversy" surrounding her during such a politically charged time. She has also been facing career setbacks with a series of box office failures like her 2023 crime thriller, Americana, and the 2024 survival thriller, Eden, featuring Jude Law and Ana de Armas, both of which underperformed upon release. Sweeney's endless list of scandalous business ventures, connections, and campaigns tainted her public image to the point of getting the rumor mills churning speculations against her.

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Sweeney's bathwater or her jeans, new romance or her new movies, none are untainted by controversies.

Sydney Sweeney's American Eagle campaign, "Sydney Sweeney Has Great Jeans," which sparked a huge online debate, has caused a landslide of chaos in her popularity. The pun-the placement of "jeans" against "genes" prompted criticism, mostly for alleged undertones related to eugenics, white beauty standards, or simply being tone-deaf in a socially turbulent climate. It was called out vehemently by many social-media commentators and critics alike. However, her radio silence since the controversy has raised even more eyebrows. 

Meanwhile, despite the backlash, American Eagle's executive management, after the campaign rollout, stated that sales had hit an all-time high, so whatever uproar there was, the campaign must have gone all the way. In addition to her controversies, Sweeney’s rumored new romance with Taylor Swift's nemesis since their public outing after Jeff Bezos’ wedding has also fanned the flames burning against her image.

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