Sony Pictures is officially diving deeper into the family blockbuster battlefield after landing Ben Zazove and Evan Turner's Holiday Inn following an aggressive Hollywood bidding war. While studios continue hunting for the next billion-dollar all-age franchise, Sony now seems ready to play big on another four-quadrant crowd-pleaser built for both box office chaos and family domination. And with mystery surrounding the project still locked tightly under wraps, the deal has already started triggering curiosity across the industry.

Now, after storming through a heated bidding war, Holiday Inn already seems ready to become Sony’s next major family-entertainment gamble.

While plot details for Holiday Inn are still being locked inside secrecy vaults, writers Ben Zazove and Evan Turner are already becoming one of Hollywood’s hottest blockbuster duos, shaping the project. The pair previously penned The Out-Laws, starring Adam Devine, Pierce Brosnan, and Ellen Barkin, which exploded to the No. 1 spot globally on Netflix. The duo additionally remain attached to several major studio projects, including Officer Exchange at Amazon MGM with John Cena set to star, alongside Paramount’s Ferris Bueller spinoff, Sam & Victor’s Day Off.

The massive bidding war surrounding Holiday Inn reportedly erupted because multiple studios aggressively chased the writers’ next big four-quadrant family concept, the type of all-age blockbuster Hollywood rarely ignores. Beyond comedy franchises, Zazove and Turner are also developing adaptations tied to gaming giants like Space Invaders and Duke Nukem, while Ben Zazove additionally contributed to the animated film Sherlock Gnomes. With the writers currently sitting on one of the industry’s hottest streaks, Sony Pictures ultimately outbid rival studios to lock down Holiday Inn for itself.

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And with Holiday Inn now joining the lineup, Sony Pictures already seems ready to weaponise its 2026 slate through franchise giants, horror chaos, and massive sci-fi spectacles.

After already kicking off parts of its 2026 slate earlier this year, Sony is now preparing for some of its biggest theatrical swings still ahead. Masters of the Universe is scheduled to hit theatres on June 5 via Sony's distribution, followed by Evil Dead Burn on July 10, before Spider-Man: Brand New Day swings into cinemas on July 31 with Tom Holland and Zendaya returning for a fresh post-No Way Home chapter. Horror chaos will continue through Insidious: Out of the Further, arriving August 21, while Resident Evil prepares to unleash a brand-new reboot on September 18 under Zach Cregger’s direction.

Sony’s final months of 2026 additionally remain stacked with major prestige and sci-fi projects. Verity, starring Anne Hathaway and Dakota Johnson, is set for October 2, followed by The Social Reckoning on October 9 and Klara and the Sun on October 23. Meanwhile, Jumanji: Open World is expected to close the year with a massive Christmas-season launch on December 25 alongside returning stars Dwayne Johnson, Kevin Hart, and Jack Black

And now, with Holiday Inn officially joining Sony’s growing 2026 arsenal, the studio seems fully ready to continue its franchise-heavy box-office landing through superhero chaos, horror reboots, and massive family-event spectacles.

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What are your thoughts on Sony’s upcoming family movie Holiday Inn? Let us know in the comments.