Comedian Nigel Ng, famous for his viral online persona Uncle Roger, signed with major talent agency CAA to expand his digital footprint, live touring, and global brand partnerships across television, film, and publishing. Can a viral fried rice critique turn an internet sensation into an international entertainment icon? He continues expanding global stand-up tours, launching his animated series Fried, and managing his successful FUIYOH! It's Uncle Roger's restaurant chain. Having conquered digital media, Ng continues expanding his comedic influence across global markets.

Before securing major talent representation, his hilarious culinary critiques originally brought him widespread internet fame.

Uncle Roger famously skewered celebrity chef Jamie Oliver for misusing ingredients and ruining traditional egg fried rice, which quickly became a viral staple on his YouTube channel, MrNigelNg (Jamie Oliver DESTROY FRIED RICE AGAIN). His comical reaction video criticized using chili jam and olive oil, igniting massive global laughter across digital platforms.

The ongoing comedic feud turned Jamie Oliver into a frequent target of his relentless roasting videos over culinary traditions. However, Oliver graciously acknowledged the playful rivalry in stride, even collaborating on videos and sharing a mock invoice for chili jam and olive oil, and joking about a restaurant opening.

Leveraging his massive online popularity, the comedian quickly built an impressive physical business portfolio.

Nigel Ng expanded his creative empire from digital sketches into physical dining by opening his fried rice restaurant chain, FUIYOH! It's Uncle Roger, with popular locations across Malaysia. The flagship restaurant draws huge daily crowds seeking authentic Asian flavours approved by his famous character. Beyond physical dining locations, he runs successful global stand-up comedy tours that sell out major international venues.

A joint venture between Nigel Ng, Keng Yew, and chef Daren Liew, the Asian fusion restaurant Kawan by Uncle Roger officially opened in London's Chinatown in May 2026. Furthermore, he manages extensive branded merchandise lines alongside an upcoming animated project titled Fried. He announced his animated YouTube series in October 2025. An official public release date has not been announced, but teasers and episodes are rolling out following production by Toonstar.

His professional career expanded rapidly and his personal life reached an equally joyous milestone.

Nigel Ng married his wife, Miami-born corporate lawyer Sabrina Ahmed, in a multi-day cross-cultural celebration in Sintra, Portugal, as documented by Vogue. The spectacular wedding thoughtfully blended Chinese and Bengali traditions through traditional ceremonies, colourful attire, and memorable family festivities.

Reflecting on their journey, the bride recalled how their initial meeting at an airport terminal felt like fate unfolding naturally.

"Everything felt destined and easy," Sabrina Ahmed shared regarding their magical first encounter. The happy couple later welcomed their first child together, embarking on an exciting new family chapter.

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Surprising many fans, his journey to comedy stardom actually began in a technical field.

Before wearing the signature orange polo shirt for comedy sketches, Nigel Ng graduated with an engineering degree from Northwestern University. Uncle Roger worked as a data scientist at the digital bank Monzo and actively managed a coding portfolio on GitHub. Drawing creative inspiration from Hong Kong screen legend Stephen Chow, he made his television breakthrough on Comedy Central’s Stand Up Central in 2018.

Later guest-starring on the BBC hit panel show Mock the Week in 2021. Beyond stand-up, he co-created popular shows like Rice to Meet You alongside comedian Evelyn Mok and launched his own solo show, HAIYAA with Nigel Ng, while expanding his international reach by debuting on the Chinese video platform Bilibili in early 2021.

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His unique comedy style relies heavily on distinct vocal habits and funny culinary philosophies.

The Uncle Roger persona is defined by iconic catchphrases like "Haiyaa" to express deep disappointment and "Fuiyoh" to demonstrate excitement or awe. These recognizable expressions became instant global internet slang, repeated endlessly by millions of dedicated fans across social media platforms worldwide.

Furthermore, he famously champions Monosodium Glutamate, referring to it as the king of flavour, roasting Western chefs who actively avoid using it. By defending traditional Asian seasoning methods with sharp humour, he elevated a simple ingredient into a celebrated symbol of authentic flavour. From reviewing fried rice videos to building a global brand, Nigel Ng, AKA Uncle Roger, has successfully turned a viral character into a multi-industry entertainment empire.

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What do you think about Uncle Roger’s best moment? Which restaurant dish is your absolute favourite? Let us know in the comments.