Emma Grede, the Powerhouse Business Genius of the Kardashians Reveals the “power of mornings”

Published 11/28/2023, 2:40 AM EST

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In the couture world, there are only a select few individuals who have made their names as big as the Kardashian clan. From the humble beginnings of Dash Boutique to the extravagant top-notch brands, SKIMS, Good American, and others, the Kardashians have wrapped the fashion industry around their fingers. However, the secret of success is not just the Kardashians alone.

Emma Grede, the entrepreneurial mastermind behind the Kardashians is also the co-founders of Good American and SKIMS. A fashion designer on her own accord, she has recently revealed her key to success.

Emma Grede opened up about her “morning” strategies 

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Much like the Kardashians, before heralding an empire of her own, Grede too had been an employee who worked under a boss. In her interview with Jay Shetty Podcast, Grede admitted that her past experiences, especially her role as a “paper round”, played a crucial role in determining what actions to avoid when in a leadership role. The same also conquered her love for the “power of mornings”.

The business mogul revealed that she is “an early bird”. Working for the paper round required Grede to start her mornings while it was still dark. However, this grind-in-the-dark phase in England was a motivator for her very early on. She described how she would get a “head-start” returning home and preparing for school at a relaxed pace, contrasting with her siblings, who were often in a rush.

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Emma Grede’s wizardry in the matter of business is an inspiration. From doing paper rounds and retail runs to a corporate visionary behind the Kardashians, she has come a long way.

Emma Grede’s testament to success in fashion

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Behind Kardashian’s business empire, there is more than one expert at work whose business tricks are making their way into the world. While Kim Kardashian has already flaunted her business strategies at Harvard, Grede has been recognized as one of the personalities for Forbes 30 under 30. Hailing a net worth of an estimated $400M, she is also the name of recognition behind Khole Kardashian’s Good American.   

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Recently, Grede tried to bridge the gap between digital and traditional retail with Good American. The brand has also expanded its partnerships with H&M, Evereve, and others. On the other hand, SKIMS has chartered its shapewear evolution into the men’s closet. Greeting $1B and $4B respectively, it seems Grede is calling the shots for the billionaire babies, including herself.

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What do you think of Emma Grede’s secret to success? Let us know in the comments below!

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Anushka Bhattacharya

472 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

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