Do Sydney Sweeney and Victoria Secret Have a Deal in Place? What’s the Trend All About?

Published 09/02/2025, 11:59 AM EDT

Sydney Sweeney, who has always skirted the thrilling line between audacity and scandal, has turned every role into a daring spectacle, from Euphoria’s raw intensity to produce chilling horrors that she commands with steely precision. Her every move seems calculated to provoke fascination, from red carpets to bold ad campaigns. Her latest American Eagle collaboration set off a frenzy of debate and desire, leaving audiences restless, whispering, and wondering with uncontainable curiosity: Is Victoria’s Secret her next daring conquest?

With fan curiosity at an all-time high, here is the full scoop on whether Sydney Sweeney, Hollywood’s fearless provocateur, has a sizzling new deal with Victoria’s Secret.

From screen to style: Sydney Sweeney’s possible Victoria’s Secret venture

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Sydney Sweeney does not have a formal deal with Victoria’s Secret. For a brief period, pieces from her Sydney Sweeney x Frankies Bikinis collection were sold on their site, but her true focus lies in building her own brand. Designed to rival established lingerie giants, the collection emphasizes bold, innovative designs and positions Sweeney as a daring force in intimate fashion, blending style, empowerment, and ambition in a way few industry newcomers can match.

The billion-dollar backing behind Sweeney’s lingerie brand comes from Ben Schwerin, a partner at Coatue and former head of partnerships at Snap, whose celebrity and tech connections are extensive. Coatue itself recently received a $1 billion boost through the Jeff Bezos and Michael Dell-supported Coatue Innovation Fund. While neither Bezos nor Dell invested directly in Sweeney, their fund’s support fuels her brand’s ambitious push to challenge established lingerie powerhouses, as per the Economic Times. However, even without a brand deal with Victoria’s Secret, Sweeney’s upcoming venture is already stirring controversy.

Sydney Sweeney’s Air Force Brother Continues 'good jeans' Jokes, and It’s Even More Hilarious

Sydney Sweeney is set to star in a Kim Novak biopic, but Novak’s voiced concerns have thrust Sweeney back into the spotlight, sparking curiosity and debate over how the Hollywood star will navigate the role.

Sydney Sweeney faces spotlight challenges in Kim Novak biopic

Kim Novak, the legendary actress, recently opened up about the upcoming film Scandalous!, in which Sydney Sweeney is set to portray her. Novak addressed the movie’s provocative title, insisting that her real-life romance with Sammy Davis Jr. was far from scandalous. She expressed worry that the film might overemphasize the s----- aspects of their relationship rather than its emotional depth. Reflecting on their bond, she highlighted their shared desire to be accepted for who they truly were, leaving Sweeney with a role rich in complexity and nuance.

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Sydney Sweeney will step into the spotlight opposite British actor David Jonsson, portraying the legendary Sammy Davis Jr. Novak and Davis Jr.’s romance in 1957 ended under pressure from Columbia Pictures, wary of the interracial relationship’s impact on business. Just as the fallout from Sweeney’s American Eagle controversy continues to follow her, she finds herself once again at the center of intense media scrutiny. While numerous exciting projects lie ahead for Sweeney, a deal with Victoria’s Secret is not among them.

Internet Splits in Two As Lizzo Name Drops Sydney Sweeney's American Eagle Campaign in A New Song Video

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What do you think about Sydney Sweeney and Victoria’s Secret deal trend? Let us know in the comments below.

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Yusra Miraj Khan

933 articles

Yusra Miraj Khan is an Entertainment Journalist at Netflix Junkie. Specializing in Taylor Swift and the British Royal Family, she transforms modern mythologies into high-ranking, reader-first narratives. Since joining in early 2025, Khan has penned over 500 articles, known for their sharp decoding of Easter eggs and PR silences.

Edited By: Itti Mahajan

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