Days After the Record-Breaking Launch, Kim Kardashian’s $4 Billion Worth SKIMS Gets a Sizzling Women’s Line Update

Published 10/28/2023, 5:17 AM EDT

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In an ever-evolving world of fashion, Kim Kardashian is the charioteer. Be it KKW Beauty or KKW Fragrance, she has reached the apex of success in all her ventures. Additionally, her women’s shape-wear brand, SKIMS, worth $4 billion, had a major impact on the fashion industry. While her lingerie brand has become a favorite among women, even giving tough competition to Victoria’s Secret, recently SKIMS also spread its wings to enter the world of menswear collection as well.

Merely four days following the debut of the men’s line, the entrepreneur is now back with yet another intriguing launch. 

Kim Kardashian is back with another interesting SKIMS launch

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Kim Kardashian’s brand value and marketing genius is no joke. And the success of SKIMS is a testament to the same. In the most recent reel as shared on her Instagram, she revealed the latest launch of SKIMS’s Ultimate Ni**le Bra. Being the sly advertising whiz that she is, the craft that she put into her storytelling has left the internet off the wall. She also mentioned how the new bra has a “shock factor,” which is true as it did give fans a shock. 

When most women were attempting to conceal wearing bras, Kim took it upon herself to change the narrative. In the promotional advertisement, she took it to another level by bringing in the global warming backdrop. As hilarious as it sounds, Kim really knows how to build her case. Not only this, the launch comes up with a one-time charity where 10% of sales of the newest launch will go to 1 Percent For the Planet for their bid for carbon removal. 

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While the announcement might raise some eyebrows, given the track-record success of her menswear line, it is hard to envision this not being something as sensational.

Kim Kardashian creates fanaticism around her latest menswear launch

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Kim Kardashian and her influence are extensive. So much so that her commercial secrets have found a way into the class of Harvard. Needless to say, her confidence and success need no discretion. Even before her new launch, she took the world by storm with the launch of the men’s collection. Not only this, but TMZ also reported how the campaign earned millions of dollars per minute as soon as it was launched. 

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The Brazilian football star Neymar Jr. was seen showcasing the campaign feature. Not only him but Nick Bosa of the San Francisco 49ers and Shai Gilgeous of the Oklahoma City Thunder were also spotted on the campaign covers highlighting the new product line. The line-up she had for the SKIMs Men launch was indeed something that shows how clearly she knows how to market things. 

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What are your thoughts on SKIMS’ new launch? Let us know in the comments below.

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Anushka Bhattacharya

447 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

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