Blake Lively Resorts to New Business Ideas for Betty Buzz With Hollywood Career on Chokehold

Published 06/04/2025, 12:01 PM EDT

For two decades now, Blake Lively has served a blonde diva look on the big screen, but things have changed now. Her cinematic journey that started with The Sisterhood of Traveling Pants received a massive boost when she sashayed around New York in style as Serena van der Woodsen on Gossip Girl. But her on-screen presence in the cinemas has thinned in recent years, and the ongoing legal feud with Justin Baldoni is making things worse. Amidst such conditions, Lively has turned her attention towards her beverage business.

The actress who has a successful line of sparkling cocktails has some good news for her consumers.

Blake Lively has added more sparkle to Betty Booze

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Blake Lively has recently announced that her sparkling brand, Betty Booze, is adding two more flavors of vodka iced teas to its collection: Meyer Lemonade and Passion Fruit. Talking to PEOPLE about these new additions, Lively has shared that “vodka felt like the perfect next addition to our ‘bar’ lineup because of its subtle and popular flavor” and has termed its spirit “an ideal backdrop” for both the arrivals.

According to Lively, her Southern heritage is what inspired her for these new flavors, as iced tea, "especially in the summertime, is a staple" in those regions. Delicacies like sweet tea, passionfruit tea, and tea with fresh lemonade, “it all feels like relaxation and peaceful times.” For her, iced tea is both a feeling as well as an experience. And to make the arrivals more appealing, Lively has smartly played a movie card.

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With her latest release being Another Simple Favor, Blake Lively showed her sharp marketing skills by connecting her movie with the drinks.

Anther Simple Favor connection to new beverage additions

After 8 years, Blake Lively has reprised the role of Emily Nelson in Another Simple Favor, and connecting the dots between her business and the movie, the actress said that her complicated character would opt for the Vodka Tea with Meyer Lemonade. Adding more to it, Lively told PEOPLE, “Emily had a fabulous wedding in Capri, which is all things lemon.” While Lively is making full efforts to make her beverage and other businesses of her hair care line shine, she is struggling on the career front.

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In this decade, Lively has had only a few releases. Her biggest release was supposed to be It Ends With Us, but now the whole world is witnessing the ugly mess the movie has created in its aftermath. Her last release came with Another Simple Favor in May on Amazon Prime, but the promotions were highly impacted by her legal feud. Post that she does not have any known projects lined up at the moment. Hence, it is evident that her business lines will now become her next priority.

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What are your thoughts on Blake Lively's business moves for Betty Booze? Share with us below.

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Shafaque Taha

280 articles

Shafaque Taha has been writing for more than half a decade now, and her passion for literature of any form is an early life habit. With more than 700 published articles in the sportainment, she is now armed with vigor to bring the same enthusiasm as an Entertainment Writer at Netflix Junkie. For her, entertainment provides a liberty to further explore the humanities with the forum of music and shows/movies in a world of ever-evolving art.

Edited By: Hriddhi Maitra

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