‘Backrooms’ Creator Distances Future Projects From A24’s Google AI Deal

Credits: A24
Credits: A24
Kane Parsons has confirmed that A24's newly signed artificial intelligence partnership with Google DeepMind will have zero involvement in any future Backrooms project. The declaration comes at an already tense moment for the studio, which is fielding backlash on more than one front this month. Parsons has spent the better part of this year defending the internet-born mythology that made Backrooms a genuine phenomenon. His latest remarks suggest that protectiveness now extends well beyond fan art, reaching directly into how his own sequel plans could take shape going forward.
While A24 works to explain its research deal to an unconvinced audience, one Discord message from Parsons left little room for interpretation.
Kane Parsons draws a firm line on Backrooms and artificial intelligence
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Kane Parsons has made his position unmistakably clear, ruling out A24's Google DeepMind resources for any Backrooms work under his direction. The comment surfaced inside his official Discord server, arriving shortly after a member raised the possibility of a sequel involving the studio. Parsons has directed the highest-grossing film in A24 history, giving his opinion considerable weight inside the partnership.
"Making it very clear those resources are not to be spent on Backrooms," Parsons said on Discord.
He then added, "Obviously, A24 is a big machine. I've got no input on this investment. I can't imagine this decision is popular with most directors," emphasizing that the artificial intelligence deal was never something he had a hand in shaping.
Sophia Shin, a communications representative for A24, had already attempted to calm the backlash in a statement provided to Wired days earlier. Shin described the Google DeepMind arrangement as a research partnership built to give artists an active role in shaping new tools, rather than having those tools simply handed down. That explanation did little to soften reaction across the internet, including on the r/A24 subreddit, where skepticism toward the studio remained widespread. Parsons' Discord comments (posted on Reddit) arrived as the clearest signal yet that even the director responsible for A24's biggest theatrical success shares that same hesitation.
As A24 tries to justify a seventy-five million dollar wager on artificial intelligence, its box office reality tells an entirely different story.
Backrooms box office numbers explain why Kane Parsons matters to A24
Backrooms has become one of the highest-grossing horror releases in United States box office history, translating internet lore into a genuine theatrical event. The film opened domestically to eighty-one point four million dollars, the largest debut ever recorded by A24 to date. It went on to gross nearly one hundred eighty million dollars domestically, alongside a worldwide total surpassing three hundred million dollars. Backrooms dethroned Jordan Peele's Us to enter the top ten highest-grossing horror films in American box office history.
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The achievement carries added significance given the modest ten-million-dollar budget behind the production, a fraction of typical studio horror spending. Backrooms also surpassed Marty Supreme, the previous holder of A24's box office record, by a wide margin worldwide. Kane Parsons, at twenty years old, became the youngest filmmaker ever to top the North American box office chart. That leverage makes his refusal to align Backrooms with A24's Google DeepMind partnership considerably harder for the studio to dismiss.
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What are your thoughts on Kane Parsons distancing Backrooms from A24's Google AI deal? Let us know in the comments.
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Edited By: Itti Mahajan
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