After Samsung Collaboration, Jaden Smith Drops a MSFTS Bonanza For His Summer Store

Published 08/03/2023, 9:30 AM EDT

via Imago

Jaden Smith has a tremendously good acumen for everything business and art at just the age of 25. And not just profit-earning businesses but environment-friendly ones too. His love for street-style fashion started early and hence the clothing industry is something that he naturally blended into. But he decided to take an extra step forward in saving the planet. He blended his passion for fashion and sustainability. Giving misfits a place in the world to be different, MSFTSrep was born. And through that, he collaborates and works on gender-neutral fashion and sustainable products in an attempt to “evolving humanity through science and art.”

After multiple collaborations with big tycoons like Samsung, the rapper is ready with something new, and fresh as the winds turn warmer. 

The cool kids’ crew

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The actor started off his MSFTSrep clothing brand because of one simple reason – they didn’t have black crotch pants in the market. He made one for himself and thought, “Let’s be the cool kids’ crew and have clothes that no one else has.” So he decided to make more black crotch pants. And gave birth to the brand that has now years of hard work. With a post on Instagram announcing his new summer store collection, the actor sported multi-colored trippy pants. The pants are from his Summer Trippy Store.

 

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A post shared by Jaden Smith (@c.syresmith)

What else is live along with the collection is his ‘Summer Trippy’ playlist as mentioned in the collection. Showing off the playlist on a Samsung Galaxy Flip, he used the product of his previous Samsung X Jaden Smith (MSFTSrep) with Frank Ocean’s album ‘Blonde’ playing on it. The Summer Trippy store will be live at 3 pm Calabasas time as shared by the singer.

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A champion of sustainability, which was visible even in the Samsung sustainable accessories line with MSFTSrep art, here are some of his green deals. 

Jaden Smith and his sustainability-driven initiatives

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Apart from his vegan faux leather plans for his clothing line in 2021, the Entergalactic actor also promoted Levi’s “buying better quality clothes and wearing longer” campaign. His MSFTSrep business happened by chance of his pursuit of a rare fashion. He then channeled his passion to reduce carbon footprint and adopt sustainability. Most of his collaborations have been sustainability-driven.

The Samsung accessories consisted of his ‘Summer Spiral’ and ‘Wavy Rainbow’ art. It featured them on the Flip, S23 Ultra, the Buds, and the Watch band. They made these accessories from sustainable items and were completely biodegradable. 

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What do you think about this Summer Trippy store by MSFTS Republic? Comment below and let us know.

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Rishika Bhardwaj

249 articles

Rishika Bhardwaj is an entertainment reporter at Netflix Junkie. She has a knack for giving unbiased reviews and is always excited about providing readers with both sides of a coin. Although she is new to the scene, her love for crime and dark comedy dramas goes back a long way.

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