Other than being a heavy hitter in the music industry with 24 Grammy Awards to his name, Kanye West is also a fashion designer and a guiding light for the younger generation. Many up-and-coming artists worldwide take cues from his style. When the self-proclaimed "slave to fashion" arrived in the rap world in 2022, his fashion sensibilities were a breath of fresh air amidst the sea of oversized tees and jerseys. And through his Yeezy clothing line, the rapper has been injecting his fashion mojo into the lives of his fans for years. 

When it comes to keeping up with delivery deadlines, however, Ye might sometimes find himself on “Kanye time”. Recently, the 'Donda' rapper threw another log on the fire with his latest drop, cheekily titled F**k Adidas merch, now on sale via Yeezy’s official website. Ye's ongoing spat with the sportswear powerhouse is turning into a full-blown showdown. With the rapper publicly calling out Adidas for allegedly destroying him and now unleashing a collection aimed at dissing them, it is obvious that the feud is far from over. 

Just a month back, a video went viral showing a group of West fans passionately chanting “F**k Adidas” as the rapper got down from his car in Paris. Ye joined the group in their chants and asked them to "say that louder". And it is safe to guess that the inspiration behind the name of this new launch could have been taken from this incident as well. However, this launch coincided with mounting frustration among fans over delayed Yeezy orders which caused an outrage among fans on the internet.

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 While some were hyped about the new release, others inundated social media with their complaints.

Lately, Yeezy customers have been flooding in with complaints about the service provided by Kanye West's brand. It is not just about delivery either; there are gripes about the product's quality too. Even some high-profile individuals, like Kai Cenat, have publicly criticized the product; and everyone saw how that went. However, not every Yeezy customer has faced the same issues, creating a rift between satisfied and dissatisfied consumers on X, formerly Twitter. 

The tardy deliveries of items sparked widespread outrage among fans and they were venting their frustration loud and clear.

Fans also said that they would instantly snatch up the new merchandise if Yeezy delivered their orders promptly.

While Kanye West continues to target Adidas and make accusations against the company, his own customers are expressing discontent with the products and service. This scenario can only see a positive turn if Ye redirected his efforts toward enhancing and enlarging his brand, rather than getting caught up in competition. 

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What do you think about Kanye West's new launch? Let us know your thoughts in the comments below!