Netflix is finally doing it. After enjoying success for a long and leading in the OTT race, the streaming site is ready to take the next step for more profits. Despite gaining profits, the website is moving on to doing bigger and better projects, but an expansion of such kind requires a big fat budget. Now, the craze for the platform is seen and felt all over the world, but the viewership numbers do not match the subscribers.

Many platforms have come up with various plans and ways to retain customers in different countries. Netflix has also been on a similar path for a while now. But its new amendment in rules will now end the ride of subscription-free access.

How Netflix plans to churn out more money through shared accounts

The new change in Netflix sharing marks the end of an era when viewers would simply share passwords to stream the site. According to Mashable, the OTT giant already executed these changes in Canada, New Zealand, Spain, and Portugal. So far, the first quarter earnings have shown improvement as predicted. It has given a “broad rollout“, with the next quarter under watch. The initial results were enough to convince them about launching the new scheme in the U.S.A. as well.

According to the new rule, password sharing will be chargeable for each user in an account. As per the source, it is being done to provide better quality content for the paid members while adding to the site’s finance for expansion. A user can now add up to two more people to the account with a charge of $6 per person.

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Discussions of the website ending free usage have been around for a while, but they decided to hold off for a few reasons.

The OTT platform is embracing major changes

There are those who would never agree to buy paid membership, but the OTT platform has found through research that the turnover rate increases with time. By staying relevant and adding quality content, it will continue to stay in demand. The company which started selling DVDs also recently made the decision to end that part of its business in September. This means we can expect it to fully focus on its in-house projects and membership earnings. It will be seen how America responds to the new paid user plan over time.

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What do you feel about Netflix’s new paid-sharing concept? Leave your thoughts in the comments.