Will Smith has set off the CinemaCon with the announcement about Big Boys 4. The annual event kicked off at Cesar’s Palace on 24th April and will continue until 27th April. Each year it welcomes people, entities, and their new projects to celebrate amongst fans in the cinema. Everything from distribution, publicity, and marketing to advertising occurs at the event.

The event began with Sony kicking off the CinemaCon, where stars from their upcoming project had a message for everyone. The stars are none other than Will Smith and Lawrence Martin of Bad Boys 4. Here is how they promoted exhibition movies through a video.

Martin Lawrence and Will Smith had a message to kick off CinemaCon 2023

While other functions are made to give out awards, CinemaCon celebrates the pure talents of cinema-making, helping fans have a closer look at the art of it. This year, it was Will Smith and Martin Lawrence who kicked off the event with their major appearance. Considering modern terms, instead of physical presence, the actors sent a virtual message. According to Deadline, the Bad Boys 4 cast had an update for the fans. Starting off on a hilarious note, the actors took back their apology for not being present for the event since they were ‘not paid’ to attend it.

“We’re in the fourth week of shooting, everything is going to be spectabulous,” Smith said, assuring a smooth movie shoot. Although they did not announce the full name of the movie. They then gave an introduction to Josh Greenstein, the President of Sony Pictures Motion Pictures Group. The President then took over, adding excitement over the fourth installment of the buddy-cop movie. He also encouraged the passion for theatre releases and their survival over streaming platforms in modern times.

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The shooting of the movie resumed nearly a year after the Slapgate incident. Will much of the pre-built excitement, here are details about the next Bad Boys installment.

A look into the upcoming part of Bad Boys 4

Bad Boys 4 resumed its shoot after a long time, sighting several reasons. The movie will be directed by Adil El Arbi and Bilall Fallah. Their Batgirl movie was already scrapped, but this new project brings in hopes for the filmmakers. The Bad Boys franchise has made a whopping  $840.7M so far. No release date for the fourth part has been yet.

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