Meghan Markle has officially set a 48-hour countdown for a special As Ever announcement, posting a new aesthetic clip on Instagram just minutes ago. The video highlighted the date she has been teasing all week, October 28, 2025, and added a specific time this round: 9 am PST / 12 pm EST. The clip, featuring a simple yet striking “tis the season” card, immediately grabbed attention, building anticipation among her followers as always. 

The countdown follows a series of hints from Meghan Markle over the week. On October 23, she shared a post in a little black dress, frolicking in an orchard, signaling that something special was on the horizon. Her second teaser featured flute glasses, subtly hinting at an As Ever wine expansion. With the countdown now live, her admirers and critics alike have just two more days to wait before the duchess reveals the full details. 

Speaking of Meghan Markle’s wine expansion, though, the actress-turned-royal-turned-entrepreneur first ventured into the liquor business in July with the launch of As Ever Rosé, a Napa Valley blend. The debut release sold out in minutes, setting the tone for her growing wine venture. Since then, Markle has expanded the line with new offerings, further strengthening As Ever’s foothold in the beverage market. It will be no surprise if her upcoming announcement is, in fact, related to the wine business. Markle, however, prepares for the professional leap amid a notable setback.

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A significant figure linked to Meghan Markle recently bid her farewell, sparking endless headlines and speculation.

Emily Robinson, Meghan Markle’s 10th publicist since her move back to California, quit her role just four months after joining the Duke and Duchess of Sussex, according to PEOPLE. Robinson came on board in late May 2025 as their communications director and later took on duties as their behind-the-scenes Netflix person. A friend of Robinson told the Daily Mail that the decision was hers but also hinted that “things must have been pretty horrible” for her to walk away. 

Emily Robinson’s exit may have sparked new speculation around the Sussexes’ inner circle, but it does not seem to have slowed Meghan Markle’s momentum. With the 48-hour countdown underway, she appears more focused than ever on her brand’s next move. As the clock ticks toward her much-anticipated reveal, curiosity continues to mount over what As Ever has in store next. Whether it is another elegant addition to her wine collection or an entirely new venture, Markle seems ready to raise her glass to a new beginning.

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Are you excited for whatever Meghan Markle has on the way? Let us know in the comments.